2022 / 3 weeks
Research, Testing, Branding, Design system, UI/UX Design
3 weeks / 2022
Feels disorganized with no clear position
Bad visual hierarchy with a long navigation
Filled with unnecessary information but lack important details, also minimal value in video tutorials
Get a bike
Check out reviews
No correlation between owning a bike and visiting a bike shop’s website
Tend to visit the website before going to the physical shop
Tend to get updates from Instagram or email subscription
73% prefer appointment over walk-in for bike repair service
55% prefer booking online, 27% prefer calling for reservation
86% prefer Youtube for video tutorials for simple bike fixing
After checking with the team, 2 and 6 was removed from my next step due to the shortage of volunteers.
bikeSauce doesn’t have a pre-existing guideline, so it’s important for me to define how it aims to look, feel, and sound before moving on to the high-fidelity design.
I decided to keep the original colour palette while adding some more shades to play with. So it’s easy for existing users to relate to.
People are very familiar with online purchases or payments now, they would expect a certain user flow. Sticking with the common pattern will give them the confidence to make online donations.
Hopefully, we can publish the website very soon. Stay tuned!